I am the NYC and Chicago Brand Ambassador for Chivas Regal, the world’s original luxury scotch whisky. In this role, I manage below-the-line marketing initiatives for the multicultural market consumer in NYC and general market consumer in Chicago. My focus is on consumer and trade engagement via on-premise programming, event sponsorships, and strategic local/national partnerships.
I have over 10 years experience managing organizational marketing initiatives, with an emphasis in the beverage alcohol industry. I also have over 15 years experience in the nightlife and entertainment industries, where I work as a DJ in nightclubs across the country.
I earned my bachelor’s in Marketing and MBA from Florida International University in my hometown, Miami, Florida. While enrolled full-time in college, I began working on my career full-time, became president of my fraternity, and graduated near the top of my class. One of the things I enjoyed then, and continue to enjoy today, is meeting new friends and exchanging stories while sharing a dram of whisky.
Media & Press
Feature in Latino Leaders Magazine – December 2012
Feature in Urban Latino Magazine – January 2013Read more »
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